This year's Royal Rumble is being sponsored by Jackson Hewitt. That’s a tax company. This has nothing to do with the show but I think it's something that should be brought to people's attention. WWE pay-per-views are being sponsored by tax companies now. It's a long way from Castrol GTX.
The show also feels a long way from last year's version. Headlined by CM Punk defending the WWE championship against The Rock it was clear in advance that the 2013 edition of the Rumble would be a financial success. It ended up being watched by 498,000 homes. While lower than the expected 500,000 it was still the most financially successful Rumble since 2002. This year's event will probably exceed the 400,000 mark, because it's WWE's second biggest annual show these days, but it's not likely to crack the half million barrier.
The reason for this is the absence of The Rock. Without him it's just another Rumble with no reasons to tune in beside the obvious. Brock Lesnar has a certain appeal and carries a big fight feel on to any show he appears on but he's not The Rock. He attracts a different sort of crowd, one not as large as the Attitude Era faithful that tune in to see 'The Great One'.